Core Values & Ethics

Our Core Values & Ethical Promise

At SMC Diamonds, we are dedicated to deliver high-quality jewelry and exceptional services. Our commitment to our Mission Statement and Core Values guides us in ensuring that we meet our customers’ needs while operating efficiently and ethically.

Mission Statement

Our mission is to provide ethically sourced, top-quality diamonds and jewelry at the most competitive prices, paired with outstanding customer service.

Core Values

• Product Expertise: We leverage extensive knowledge of the jewelry industry to offer superior products and informed advice to our customers.
• Value for Money: We ensure that every piece of jewelry provides exceptional quality at value prices, maximizing value for our customers.
• Efficiency in Service: Our processes are streamlined to offer quick and effective service, ensuring a smooth and effective customer experience.
• Customer Service: We prioritize our customers by providing personalized assistance and building long-lasting relationships based on trust and care.
• Integrity: We uphold honesty and transparency in all aspects of our business, ensuring ethical practices in sourcing and selling.
• Quality Products: We are committed to offering only the finest diamonds and jewelry, adhering to the highest standards of craftsmanship and quality.

We strictly abide by the industry standards and ethical guidelines in all our operations. Our diamonds are sourced from trusted dealers who meet the highest standards of responsibility and transparency. Additionally, we offer recycled gold options, and Fair Trade gold jewelry can be crafted upon request.

SMC Diamonds is certified by IGI (International Gemological Institute) or GIA (Gemological Institute of America). At SMC Diamonds, we pride ourselves on our ethical practices, commitment to quality, and dedication to provide our customers with jewelry they can trust and cherish for years to come.